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ADVERTISE on THE SINGLE MOM and watch your bottom line SOAR!

Interested in reaching one of the most coveted consumers in America? The average Black woman spends 3 times as much on beauty products compared with the average woman. Black moms spend more on apparel, shoes and food than other mothers.

Word-of-Mouth Has The Greatest Effect on Moms

  • Moms trust what they read online, and that’s their first stop.
  • 84% of Moms go online when looking for product/brand recommendations.

Source: PunchTab, 2013


  • 63% believe word-of-mouth received is credible.
  • 56% are likely to pass along to others.
  • 55% are more likely to purchase suggested product.
  • 39% are likely to seek out information.
  • $200 Billion = Spending power of the over 105 million-strong market. Represents the first generation to outsize the influential-but-aging Baby Boomers.
  • Black moms spend a huge amount of their lives – 25 hours a week on average – online:
    • 59% on smartphones
    • 35% on tablets
    • 70% on laptops
  • 78% of Black moms are regular internet users.

Moms & Social Media

    • 74% of Moms have purchased products as a result of promotion mention in a blog.
    • 65% of Moms learn about a product of service through social media.
    • 66% view social networks as a source of information.
    • 64% of Moms read online reviews before making a purchase.
    • 56% follow up on product recommendations received on social sites to learn more.

When rewarded:

    • 81% of Moms are more likely to engage if they earn points towards rewards.
    • When rewarded, moms will tell you more about themselves:
      • 36% will provide more information about themselves including purchasing behavior
    • 92% of Moms will buy more of their favorite products
    • 50% will visit a brand’s Facebook page and 44% will “Like” content
    • 59% will buy other products a brand offers
    • 45% will switch from a competitor’s product
    • 40% will post a review
    • 26% will pin from a brand’s site to Pinterest
    • 25% will Tweet/Retweet content

According to a new study from Pew Research,  more moms are now staying at home with their children. This marks a reversal of many years of a trend in the opposite direction.  29% of U.S. moms stayed home in 2012, up from a historic low of 23% in 1999.

These moms are not necessarily staying home by choice. According to the study, six percent of the moms said they stayed at home because they could not find a job. Only one percent gave that answer in 1999.  Notably, today’s stay-at-home moms tend to be younger, less educated and more likely to be poor than women who work outside the home. A third live in poverty, compared with only 12% of working mothers. The research also found that Hispanic, Asian and immigrant mothers are more likely than their peers to stay home full time with children.

The study also says that Americans are somewhat divided in their opinions of a stay-at-home moms. Despite the fact that most mothers in the U.S. work at least part time, 60% of Americans say children are “better off” when a parent stays home to focus on the family, while 35% say they are just as well off when both parents work outside the home.

It’s time to advertise in THE SINGLE MOM and start reaching your target audience before your competitor does. Contact us RIGHT NOW!


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