BILLION DOLLAR MOMS: Time to respect Black mom bloggers and their billion dollar audiences

Single black mom blog

( – Yet another white mom stomped onto my site last week, questioning why I write for and about moms of color. Apparently, the word “brown” in my blog title made her feel some kinda ways about my posts, subject matter, and intent, and she questioned why, if “everyone wants to be celebrated and recognized as ‘equal,’” I would “segregate” myself with a blog about skin color.

imageUm, you really want to make my nostrils flare? Tell me that you “don’t see color.” Or that we’re all the same — no matter the color, race, income level, background, origin, beliefs. Or that by simply acknowledging and speaking to issues that affect Black moms specifically, I’m “segregating” myself.

Let me be very clear: I’ve been a working journalist since my senior year in high school, and in my lengthy career, I’ve covered everything from murder and politics to entertainment and parenting and everything in between with great joy, care, and skill. Not every story of mine has been about Black people. One of these days I’ll give you the low down on the time I interviewed George Clooney in a swanky New York City hotel, or what it was like to hold a miniature tape recorder in former New York City Mayor Rudolph Giuliani’s face during a mayoral press conference.

Black mom bloggers have billion dollar audiencesBut, I’m an African American mom with brown babies, and I take great pleasure in writing about the issues that moms of color and mothers of children of color face as we raise our kids.

And while I happily co-sign the idea that at the base of it, all we moms want the same things for our children — for them to be happy, healthy, smart, kind, honest, trustworthy, successful human beings — we simply do not all parent the same, and there absolutely ARE issues that I deal with as an African American mom that white moms would never have to think about if they’re not raising a brown child.

SHOW YOUR SUPPORT OF BLACK MOM BLOGGERS! Please advertise with by clicking the “ADVERTISE” tab right now or use the contact form. You can also call 646-535-9865.

Read Denene Millner of MyBrownBaby’s full blog entry here:


Women and Cars
Women buy more than half of the new cars in the U.S., AND influence up to 80% of all car purchases.
Women also request 65% of the service work done at dealerships.
Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.
45% of all light trucks and SUVs are purchased by women.
Source:, 2010 (via
Women continue having poor experiences when trying to buy a car.
° 3/4 of women surveyed say they feel misunderstood by car marketers.
Source: Forbes, 2010 (via

Women process information and make purchasing decisions differently than men:*
° 59% of women feel misunderstood by food marketers
° 66% feel misunderstood by health care marketers
° 74% feel misunderstood by automotive marketers
° 84% feel misunderstood by investment marketers
° 91% of women in one survey said that advertisers don’t understand them
° 70% of new businesses are started by women
The average black woman spends 3 times as much on beauty products compared with the average woman= Women influenced $90 billion dollars worth of consumer electronic purchases in 2007**

° 61% of women influence household consumer electronic buying decisions
Nearly 50% of women say they want more green choices==
° 37% are more likely to pay attention to brands that are committed to environmental causes
° 25% of all products in a woman’s shopping cart nowadays are environmentally friendly
When women are aware you support women owned businesses: =*
° 79% would try your product or service
° 80% would solidify their brand loyalty
° 51% would give a company a second chance if a product or service missed the mark the first time
Women make more than 80% of all consumer purchasing decisions*=


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